Michael Domanic

Beyond Usability: Seven Ways Human Insight Can Improve Results Throughout Your Business

Companies are using human insight systems to gather fast feedback on a lot more than usability. Here’s a guide to what they’re doing, and how you can too

A Tale of Two Acquisitions: Figma and Twitter

Lessons about listening to customers from two of the biggest tech acquisitions of the year

How to transform a category: Lessons from Amazon and One Medical

The financial rewards for transforming a category can be immense, but the barriers are also huge and not necessarily obvious. Amazon’s attempts to reform healthcare show that distrust and overpromising can be two of the biggest risks.