Companies are using human insight systems to gather fast feedback on a lot more than usability. Here’s a guide to what they’re doing, and how you can too
Lessons about listening to customers from two of the biggest tech acquisitions of the year
The financial rewards for transforming a category can be immense, but the barriers are also huge and not necessarily obvious. Amazon’s attempts to reform healthcare show that distrust and overpromising can be two of the biggest risks.