The real goal of Agile’s “fail fast” mantra is to learn fast. With human insight, you can learn even faster, without the waste and distraction of failure
Companies are using human insight systems to gather fast feedback on a lot more than usability. Here’s a guide to what they’re doing, and how you can too
Half of product development projects are wasted, according to a prominent product guru. Rich Mironov explains how to stop throwing away time and money.
A product manager shares his journey from creative to design to product, and lessons he learned about each role
Two UserZoom experts used ChatGPT for a variety of tasks related to user research. It passed some of the tests and failed others. Like any other powerful tool, it needs to be used in the right way.
Everyone says you should combine “what” and “why,” but it’s not often done. That needs to change.
How to align product teams and business stakeholders around an evidence-based understanding of the customer
Most marketing deliverables are never vetted with customers before they go live. That’s inefficient, risky – and unnecessary.