AI-synthesized needs discovery looks beautiful, but there are big differences between it and interviews with real human beings
To get the most synergy, embed researchers in product squads, manage the research queue jointly with product management, and have researchers supervise the scaling process
UserTesting reorganized experience research to bring it closer to product management. A PM and a researcher who were in the middle of that change describe how it was done, challenges along the way, how it has improved their work, and lessons for companies that want to do the same.
To create an insight-driven culture in product you need a clear vision and persistence. UserTesting’s heads of design and product research discuss how they drove that transformation, including scaling research to non-researchers
It's not just participant recruiting. When done right, research ops creates structure and discipline that helps UX researchers shine.
Legacy companies struggle with the changes needed to improve customer experience. To overcome that, James Lane says to be patient, focus on incremental wins, and frame the benefits of CX in terms that senior management values
Put the research “on rails,” make your insights snackable, and be sure test plans are specific and grounded in outcomes
A research veteran’s view: Teach people how to empathize, and celebrate those who learn how to do it, but don’t get trapped into empathizing on behalf of others.