The real goal of Agile’s “fail fast” mantra is to learn fast. With human insight, you can learn even faster, without the waste and distraction of failure
Companies are using human insight systems to gather fast feedback on a lot more than usability. Here’s a guide to what they’re doing, and how you can too
Half of product development projects are wasted, according to a prominent product guru. Rich Mironov explains how to stop throwing away time and money.
A product manager shares his journey from creative to design to product, and lessons he learned about each role
How to align product teams and business stakeholders around an evidence-based understanding of the customer
The growing embrace of empathy in business is very welcome, but don’t overthink the problem
A Guide for Product Managers, based on an example from Airbnb’s Categories concept