AI-synthesized needs discovery looks beautiful, but there are big differences between it and interviews with real human beings
To get the most synergy, embed researchers in product squads, manage the research queue jointly with product management, and have researchers supervise the scaling process
UserTesting reorganized experience research to bring it closer to product management. A PM and a researcher who were in the middle of that change describe how it was done, challenges along the way, how it has improved their work, and lessons for companies that want to do the same.
To create an insight-driven culture in product you need a clear vision and persistence. UserTesting’s heads of design and product research discuss how they drove that transformation, including scaling research to non-researchers
The real goal of Agile’s “fail fast” mantra is to learn fast. With human insight, you can learn even faster, without the waste and distraction of failure
Companies are using human insight systems to gather fast feedback on a lot more than usability. Here’s a guide to what they’re doing, and how you can too
Half of product development projects are wasted, according to a prominent product guru. Rich Mironov explains how to stop throwing away time and money.