For product managers

Can AI replace discovery interviews? A competitive comparison

AI-synthesized needs discovery looks beautiful, but there are big differences between it and interviews with real human beings

How UserTesting built experience research into its product development life cycle

To get the most synergy, embed researchers in product squads, manage the research queue jointly with product management, and have researchers supervise the scaling process

How to create synergy between product research and product management

UserTesting reorganized experience research to bring it closer to product management. A PM and a researcher who were in the middle of that change describe how it was done, challenges along the way, how it has improved their work, and lessons for companies that want to do the same.

How UserTesting brought together product design and experience research

To create an insight-driven culture in product you need a clear vision and persistence. UserTesting’s heads of design and product research discuss how they drove that transformation, including scaling research to non-researchers

Fast Feedback Beats Fast Failure

The real goal of Agile’s “fail fast” mantra is to learn fast. With human insight, you can learn even faster, without the waste and distraction of failure

Beyond Usability: Seven Ways Human Insight Can Improve Results Throughout Your Business

Companies are using human insight systems to gather fast feedback on a lot more than usability. Here’s a guide to what they’re doing, and how you can too

How to Prevent Product Waste

Half of product development projects are wasted, according to a prominent product guru. Rich Mironov explains how to stop throwing away time and money.

Human Insight in a Startup: Rallying Around Customer Needs is a Team Sport

A product manager shares his journey from creative to design to product, and lessons he learned about each role