For product managers

Fast Feedback Beats Fast Failure

The real goal of Agile’s “fail fast” mantra is to learn fast. With human insight, you can learn even faster, without the waste and distraction of failure

Beyond Usability: Seven Ways Human Insight Can Improve Results Throughout Your Business

Companies are using human insight systems to gather fast feedback on a lot more than usability. Here’s a guide to what they’re doing, and how you can too

How to Prevent Product Waste

Half of product development projects are wasted, according to a prominent product guru. Rich Mironov explains how to stop throwing away time and money.

Human Insight in a Startup: Rallying Around Customer Needs is a Team Sport

A product manager shares his journey from creative to design to product, and lessons he learned about each role

A Product Practitioner’s Playbook, Part 2: Aligning Teams With Evidence

How to align product teams and business stakeholders around an evidence-based understanding of the customer

Business Empathy is a Mindset, not a Year

The growing embrace of empathy in business is very welcome, but don’t overthink the problem

How to Use Human Insights in the Idea Stage of Product Development

A Guide for Product Managers, based on an example from Airbnb’s Categories concept

Great Reading on Human Insight Issues

Product waste, Maps wars, democratization done right, and the salty reality of being a UX researcher