Lessons about listening to customers from two of the biggest tech acquisitions of the year
Customer (in)validation strategies across the product life cycle
Lessons from Archie Miller on how to bring a product team into the digital age
Young adults underestimate the tech sophistication of people over 60. Beware of bias in your company's thinking.
The financial rewards for transforming a category can be immense, but the barriers are also huge and not necessarily obvious. Amazon’s attempts to reform healthcare show that distrust and overpromising can be two of the biggest risks.
Needs discovery is critically important but often neglected by busy teams. There’s a faster, easier way to do it through online self-interviews.
Some companies are using mandatory face time with customers to drive better experiences. Here’s how to make the process work.
You can make better business decisions through real-time customer insights, while still moving at full digital speed