There are passionate arguments on both sides, but the reality is that you need to mix moderated and unmoderated tests. We explain why and how to do it.
A Guide for Product Managers, based on an example from Airbnb’s Categories concept
Understanding how customers think is critical. A technique adapted from usability testing is a great way to get that understanding.
Customer (in)validation strategies across the product life cycle
Lessons from Archie Miller on how to bring a product team into the digital age
Needs discovery is critically important but often neglected by busy teams. There’s a faster, easier way to do it through online self-interviews.
Some companies are using mandatory face time with customers to drive better experiences. Here’s how to make the process work.