Understanding how customers think is critical. A technique adapted from usability testing is a great way to get that understanding.
Product waste, Maps wars, democratization done right, and the salty reality of being a UX researcher
Seven steps enable designers to validate their own concepts, mockups, prototypes, and designs with more confidence and less risk
A six-step program to get your team out of the service group trap
Lessons from Archie Miller on how to bring a product team into the digital age
Needs discovery is critically important but often neglected by busy teams. There’s a faster, easier way to do it through online self-interviews.
Some companies are using mandatory face time with customers to drive better experiences. Here’s how to make the process work.
You can make better business decisions through real-time customer insights, while still moving at full digital speed