The real goal of Agile’s “fail fast” mantra is to learn fast. With human insight, you can learn even faster, without the waste and distraction of failure
A user research veteran reviews the field’s biggest challenges from 2017, how they have changed since then, and what’s on top of the enemies list today
Half of product development projects are wasted, according to a prominent product guru. Rich Mironov explains how to stop throwing away time and money.
Two UserZoom experts used ChatGPT for a variety of tasks related to user research. It passed some of the tests and failed others. Like any other powerful tool, it needs to be used in the right way.
Simon Mateljan, a veteran design leader, shares what works for him and how he scaled human insight to the entire design team
Everyone says you should combine “what” and “why,” but it’s not often done. That needs to change.
Most marketing deliverables are never vetted with customers before they go live. That’s inefficient, risky – and unnecessary.
The growing embrace of empathy in business is very welcome, but don’t overthink the problem