A product manager shares his journey from creative to design to product, and lessons he learned about each role
How to align product teams and business stakeholders around an evidence-based understanding of the customer
The growing embrace of empathy in business is very welcome, but don’t overthink the problem
A Guide for Product Managers, based on an example from Airbnb’s Categories concept
Product waste, Maps wars, democratization done right, and the salty reality of being a UX researcher
Customer (in)validation strategies across the product life cycle
The financial rewards for transforming a category can be immense, but the barriers are also huge and not necessarily obvious. Amazon’s attempts to reform healthcare show that distrust and overpromising can be two of the biggest risks.
Needs discovery is critically important but often neglected by busy teams. There’s a faster, easier way to do it through online self-interviews.